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		<title>Dynamic Search Ads &#8211; initial experiences</title>
		<link>http://insidertactics.com/dynamic-search-ads-initial-reactio/</link>
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		<pubDate>Thu, 10 Nov 2011 14:33:50 +0000</pubDate>
		<dc:creator>William</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://insidertactics.com/?p=996</guid>
		<description><![CDATA[Dynamic Search Ads, part of the AdWords system, theoretically could partly solve a problem that large ecommerce sites have: that of running ad inventory to match all stock items in a way that reflects new lines / SKUs as well as deals with items going out of stock. I&#8217;ve just set up my first Dynamic [...]]]></description>
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		<title>The End of AdWordsManagement.com</title>
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		<pubDate>Mon, 03 Oct 2011 21:47:25 +0000</pubDate>
		<dc:creator>William</dc:creator>
				<category><![CDATA[Management]]></category>

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		<description><![CDATA[I bought the domain name adwordsmanagement.com about 7 years ago but about a month back Google asked me to transfer it to them. I&#8217;ve since found out that this process is going on quite widely now so I expect domain names with the word &#8220;adwords&#8221; in them will be disappearing over time. There must be [...]]]></description>
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		<title>Good Productivity Tools</title>
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		<pubDate>Tue, 01 Mar 2011 21:27:38 +0000</pubDate>
		<dc:creator>William</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://insidertactics.com/?p=803</guid>
		<description><![CDATA[Productivity is a key issue for anyone involved in an online business not because there aren&#8217;t any useful tools to help but because there are so many. There are also a million and one distractions online &#8211; new systems for monetizing content, new apps for mobile devices, new cloud based service. New stuff that&#8217;s interesting [...]]]></description>
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		<title>Why ROI is the wrong AdWords KPI (Key Performance Indicator)</title>
		<link>http://insidertactics.com/adwords-roi/</link>
		<comments>http://insidertactics.com/adwords-roi/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 18:15:46 +0000</pubDate>
		<dc:creator>William</dc:creator>
				<category><![CDATA[Monetization]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://insidertactics.com/?p=708</guid>
		<description><![CDATA[Google AdWords advertisers often focus on their Return on Investment. They like to spend £x and make £5x profit or more. But to focus on ROI is to miss a fundamental point about pay per click advertising: profitable advertising is profitable advertising. ROI is the wrong Key Performance Indicator. The easiest way to see this [...]]]></description>
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