What is Clickbank?

Clickbank is a sophisticated affiliate management and marketing system for selling information products such as ebooks, videos, mp3 files or subscriptions to membership websites over the internet either directly or via affiliates.

It works by acting as an intermediary between buyers and sellers so that someone wishing to purchase a downloadable product such as an ebook, can buy it via Clickbank. Clickbank processes the payment automatically and directs the buyer automatically to the web page where they can get access to the product or service. That’s all fairly basic stuff online.

Where it gets clever is that it also allows other people to sell an author’s products via affiliate links. Publisher or authors can instruct Clickbank to pay affiliates a percentage of the sale price of any information products that are sold. Typically this commission is 40% or more although many marketers choose to pay more in order to motivate their affiliates.

Clickbank makes it really easy for someone to become an affiliate for a product vendor – they just need to get themselves a clickbank ID, visit the publisher’s affiliate information page, enter their ID and get an affiliate link back.

Armed with this link, the affiliate can then promote the product as much or as little as he/she wants and the publisher doesn’t even need to know who they are.

When it comes to processing payments, Clickbank automatically splits the commission element and adds up your total sales every fortnight and sends you the money. This money can be a combination of your own product sales and your affiliate sales. In fact you don’t need to have your own product to use Clickbank at all and it is free to join as an affiliate although you do have to pay a one-off fee and commission charges as a publisher.

One other feature of Clickbank which is very important is that it processes refunds safely and efficiently which allows book publishers to offer their customers a money-back guarantee. In general, the stronger your guarantee, the more you will sell so this works for both publishers and purchasers alike. Go to Clickbank now.