What is a Hoplink?

A hoplink is a special type of affiliate link that is specific to the affiliate network called Clickbank. The structure of a Clickbank hoplink is as follows:



  1. AFFILIATE is the affiliate’s Clickbank nickname
  2. VENDOR is the product owner’s/creator’s Clickbank nickname

If someone clicks on that link and makes a purchase then AFFILIATE would earn an affiliate commission and VENDOR would earn money for the sale.

Note that you can use a more advanced form of the Hoplink to track the source of sales. The syntax is as follows


For example, suppose you were promoting a product via your blog and also via AdWords, you could use the following hoplinks


In your Clickbank control panel you would then be able to see which method of promotion was generating the greatest revenue.